Value Creation

What This Package Would Cost from
Traditional Consulting Firms

A line-by-line breakdown of 11 deliverables — sourced from published rates, GSA schedules, and industry benchmarks.

$1.8M – $5.9M
Traditional Consulting Equivalent
The Headline Numbers

Three Tiers of Traditional Pricing

$1.8M
Budget Approach
Mid-tier firms, basic depth, 4–6 months of engagement, 11+ separate vendor relationships to manage
$3.85M
Market Rate
Top-tier specialty firms, full analytical depth, 6–9 months of engagement, 5–7 vendor relationships
$5.9M
Premium
McKinsey + Accenture + Interbrand + Kroll, 9–18 months of engagement, 8–11 vendor relationships
Line-by-Line Breakdown

11 Deliverables. Priced Against the Market.

Each deliverable mapped to the firms that typically produce it, with costs sourced from published rates and GSA schedules.

01

City Market Intelligence Reports

20 reports
Comprehensive market analysis for each of Sonesta's top 20 city markets — including demand drivers, competitive positioning, rate opportunity, and growth corridors.
Typically produced by: HVS, CBRE Hotels, JLL Hotels, PKF Consulting
$20K – $75K each
$400K – $1.5M
Total range
02

Corporate Strategy Document

1 document
Full strategic advisory covering market position, competitive threats, growth vectors, portfolio optimization, and 3–5 year roadmap with execution milestones.
Typically produced by: McKinsey & Company, BCG, Bain & Company
$500K – $1.5M
$500K – $1.5M
Total range
03

Competitive Intelligence Package

6 competitor profiles
Deep competitive analysis of Sonesta's primary rivals — including brand positioning, loyalty program strength, technology investment, distribution strategy, and executive leadership mapping.
Typically produced by: Gartner, Forrester, custom CI firms
$25K – $75K each
$150K – $450K
Total range
04

Technology Stack Assessment

1 assessment
Current-state technology audit with modernization roadmap covering PMS, CRM, RMS, distribution, loyalty platform, data infrastructure, and AI/ML readiness scoring.
Typically produced by: Accenture, Deloitte Digital
$150K – $500K
$150K – $500K
Total range
05

ROI / Financial Model

1 model
Detailed financial impact model with scenario analysis, payback periods, IRR calculations, and Monte Carlo simulations across multiple strategic initiatives.
Typically produced by: Big 4 Financial Advisory (Deloitte, PwC, EY, KPMG)
$75K – $200K
$75K – $200K
Total range
06

Loyalty Program Analysis

1 analysis
Full audit of Sonesta Travel Pass against competitor programs with tier structure optimization, earn/burn economics, partnership gap analysis, and member experience journey mapping.
Typically produced by: McKinsey CX Practice, Ellipsis & Co., Bond Brand Loyalty
$75K – $250K
$75K – $250K
Total range
07

Brand Portfolio Analysis

17 brands
Comprehensive brand architecture review across all 17 Sonesta brands with positioning maps, overlap analysis, conversion opportunity identification, and brand equity scoring.
Typically produced by: Interbrand, Landor & Fitch, Prophet
$150K – $500K portfolio
$150K – $500K
Total range
08

Benefits & Incentives Guide

36+ programs identified
Comprehensive identification and analysis of federal, state, and local incentive programs available to Sonesta properties — including tax credits, workforce grants, energy programs, and tourism incentives.
Typically produced by: KPMG, EY, CohnReznick
$100K – $350K
$100K – $350K
Total range
09

Executive Intelligence Profiles

5+ profiles
Detailed profiles of Sonesta's senior leadership team — including career trajectory, decision-making patterns, public statements, strategic priorities, and relationship mapping.
Typically produced by: Kroll, Control Risks, FTI Consulting
$15K – $50K each
$75K – $250K
Total range
10

Franchise Owner Package

1 package
Tailored communication materials, investment thesis, and value proposition for Sonesta franchise owners — showing how strategic initiatives translate to property-level economics.
Typically produced by: HVS, franchise advisory firms
$50K – $150K
$50K – $150K
Total range
11

Interactive Web Dashboard

23+ pages
Bespoke digital intelligence platform with interactive data visualization, drill-down analytics, and executive-ready presentation across all deliverables — not a static PDF.
Typically produced by: R/GA, Huge, Publicis Sapient
$75K – $250K
$75K – $250K
Total range
Combined Traditional Cost
$1,800,000 – $5,900,000
Midpoint: $3,850,000
This is what Sonesta would pay. Across 11+ vendor relationships. Over 6–18 months of sequential engagements. With no guarantee the deliverables connect to each other.
Beyond the Price Tag

What No Consulting Firm Delivers

Even at $5.9M, traditional consulting cannot deliver these. They are structurally impossible in a multi-vendor model.

🔗

Integration

All 11 deliverables are wired together — market data feeds the strategy, the strategy informs the ROI model, the ROI model connects to the benefits guide. One fabric, not eleven silos.

🔄

Real-Time Updates

This is not a snapshot that becomes stale in six months. It is a living intelligence system that can be updated as markets shift, leadership changes, or new data emerges.

👤

Named Decision-Makers

No HVS report includes the name and direct contact of who to call. No McKinsey deck tells you who in each city government controls the incentive approvals. This one does.

📋

Execution Playbooks

WHO to call. WHAT to say. WHEN to act. Step-by-step playbooks that turn insight into action — not 200-page decks that sit on a shelf.

⚡

Speed

Weeks, not months. The traditional path requires 6–18 months of sequential vendor engagements, procurement cycles, and integration overhead. This was delivered in a fraction of that time.

💰

Benefits Discovery

$198M–$1.67B in identified incentive programs — delivered as a bonus deliverable. No consulting firm bundles this. Most don't even know to look.

The Genesis Difference

Traditional Consulting vs. Genesis

Traditional Genesis
Timeline 6 – 18 months Weeks
Vendors 11+ separate firms 1 partner
Format PowerPoint decks & PDFs Living intelligence system
Freshness Stale on delivery Always current
Integration Siloed deliverables Fully interconnected
Cost $1.8M – $5.9M Partnership
The Invitation

“This package was produced using only publicly available data.
Imagine what it can do with yours.”

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