How to Connect with Genesis
A simple, transparent guide to starting the conversation — what to expect, who you'll work with, and what happens next.
Three Steps to Intelligence Partnership
Genesis has designed a frictionless engagement process. No lengthy sales cycles, no procurement committees, no months of evaluation. The intelligence speaks for itself — and you're already reading it.
Start the Conversation
A single email or phone call. No forms, no demos, no "let me get back to you." Carter Hill — the CEO who built this analysis — responds directly. The same person who produced this intelligence package is the person you'll speak with.
30 Minutes. At Your Property.
We walk through the intelligence package together — at your property, in your market, pointing to the exact competitive dynamics and demand drivers described in these documents. No slide decks. No PowerPoints. Just the intelligence, a conversation, and your questions answered directly.
Zero-Risk Pilot or Walk Away. Your Choice.
If the intelligence resonates, we structure a 90-day pilot at zero upfront cost. Outcome-based only — Genesis earns when you earn more. If it doesn't resonate, you keep the intelligence package and we part as professionals. No obligation. No follow-up pressure.
The entire process — from first contact to pilot decision — takes less than two weeks. Most of that time is yours to review the intelligence at your own pace.
What to Expect After Reaching Out
From First Contact to Intelligence Delivery
| Timeframe | What Happens | Your Commitment |
|---|---|---|
| Within 24 hours | Personal response from Carter Hill with meeting availability | None — just reply |
| Days 2–5 | In-person meeting at your property (30 minutes) | 30 minutes of your time |
| Days 5–10 | Review period — examine intelligence at your own pace, ask follow-up questions | None — review when convenient |
| Day 10–14 | Decision point: proceed with 90-day pilot or decline | A yes or no. That's it. |
Who You'll Work With
The same person who produced this entire intelligence package — the competitive analysis, the demand mapping, the financial models, the technology assessment — is the person you'll meet with. This is not handed off to a sales team or account manager. Genesis is a strategic advisory built on personal relationships and demonstrated intelligence.
Genesis Strategic Advisory operates as a division of Day 7 Public Benefit Corporation. As a PBC, Day 7 is legally structured to prioritize stakeholder benefit alongside financial returns — meaning the partnership model is designed for mutual long-term value, not short-term extraction.
Frequently Asked Questions
What if the pilot doesn't show results?
You owe nothing. The pilot is 100% outcome-based. If Genesis cannot demonstrate measurable RevPAR improvement within 90 days, the engagement ends at zero cost. All intelligence generated during the pilot remains yours regardless.
Do we need to change our existing technology systems?
No. Genesis works with your existing data sources — PMS reports, OTA analytics, review platforms, STR data. There is no integration required, no IT project, no system changes. Genesis reads the same information your team already has access to and produces intelligence your team doesn't currently have.
What data do you need from us?
Initially, nothing proprietary. The intelligence package you're reading was built entirely from publicly available information. For the pilot phase, we work with standard reports you already generate — monthly P&L, STR reports, PMS revenue summaries. Nothing sensitive, nothing you aren't already producing.
How is this different from revenue management software?
Revenue management tools tell you what price to set. Genesis tells you why that price is optimal, what the competitive context is, which corporate accounts are shifting, what your reviews indicate about service quality, and how all of these factors connect. It's the difference between a calculator and a strategic advisor.
Can Genesis work alongside our existing Sonesta tools?
Absolutely. Genesis is additive — it enhances whatever systems you already use by providing the intelligence layer that connects them. It does not replace your PMS, your channel manager, or your Sonesta brand tools. It makes all of them more effective.
What happens after the 90-day pilot?
If results are positive, we discuss portfolio-wide deployment at favorable economics. If you choose not to continue, you keep all intelligence generated during the pilot and we part professionally. There is no lock-in, no long-term contract required for the pilot phase.
Is this a software product or a consulting service?
Neither — and both. Genesis combines the continuous intelligence of a software platform with the strategic depth of a top-tier consulting engagement. You get the real-time capabilities of technology with the contextual understanding of a human advisor. It's a new category: AI-powered strategic intelligence.
What about data security and confidentiality?
All data shared during the engagement remains confidential and is governed by a standard NDA. Genesis does not share client intelligence between engagements. Your competitive advantages stay yours. All intelligence generated belongs to Sonesta.
How quickly can results appear?
Pricing intelligence and competitive monitoring deliver value from Day 1 of the pilot. Review score improvements typically become measurable within 30–60 days. RevPAR improvements compound over the full 90-day period. Corporate account revenue typically takes 60–90 days to materialize as account acquisition has natural lead times.
What Makes This Approach Different
You've likely received pitches from hotel technology vendors, revenue management consultants, and AI companies. Here's why Genesis operates differently:
We Led With Intelligence, Not a Sales Pitch
Most vendors ask for a meeting first, then show you what they can do. Genesis produced 13 documents of intelligence — 9,000+ lines of analysis — before requesting a single conversation. The intelligence speaks first. If it doesn't impress you, nothing else matters.
Outcome-Based From Day One
Most technology vendors require annual contracts, implementation fees, and per-seat licensing before demonstrating any value. Genesis asks for nothing until measurable results appear. Our economic model only works if your results are real.
Built on the Ground, Not in a Lab
This intelligence was produced while Carter Hill was a guest at your property — observing operations, experiencing the market, understanding the competitive dynamics first-hand. This isn't laboratory AI. It's intelligence built in the field.
Portfolio-Native Architecture
Every hotel technology vendor in the market was designed for single properties and bolted portfolio features on afterward. Genesis was designed from the ground up for multi-property intelligence — understanding how properties relate to each other, compete with each other, and create portfolio-level value that individual properties cannot access alone.
What This Intelligence Package Is Worth
If Sonesta had hired separate consultants to produce everything in this package, here is the realistic fee structure based on market rates from HVS, CBRE Hotels, JLL Hotels Advisory, McKinsey, and comparable hospitality strategy firms:
Equivalent Consulting Fees for Package Contents
| Deliverable | Typical Provider | Market Rate |
|---|---|---|
| Market intelligence brief — competitive analysis, demand mapping | HVS, CBRE Hotels, JLL Hotels Advisory | $15,000–$25,000 |
| Tax incentive analysis — federal + state + local stacking strategy | KPMG, Baker Tilly, HotelTaxExpert | $5,000–$10,000 |
| Decision-maker intelligence — profiles, psychology, relationship mapping | McKinsey, Bain, boutique hotel strategy firms | $10,000–$20,000 |
| Technology gap analysis with property-specific diagnosis | Hospitality Technology Group, HTNG | $8,000–$15,000 |
| Supply pipeline and OTA ranking analysis | CoStar subscription + analyst time | $3,000–$5,000 |
| FIFA World Cup revenue modeling | Revenue management consultant | $3,000–$8,000 |
What separates Genesis from traditional consultants:
- Speed — What takes consulting firms 8–16 weeks, Genesis produces in days. The intelligence stays current because it's generated by AI, not by billable hours.
- Depth — A human consultant produces a 30-page report. Genesis produces 9,000+ lines of analysis across 13 integrated documents with verified data points.
- Continuity — Consultants deliver a report and leave. Genesis delivers intelligence continuously — it gets smarter every day, not staler.
- Specificity — Generic consulting deliverables require you to translate recommendations into action. Genesis intelligence is specific to your properties, your markets, your competitive set.
This isn't a one-time consulting engagement — it's what Genesis does at scale, faster than any human consultant, with more current data. The package you're reading is a sample. The partnership delivers this caliber of intelligence continuously.
What We Believe
Genesis Strategic Advisory is built on three principles that guide every engagement:
Intelligence Before Instinct
Great operators have great instincts. But instinct augmented by intelligence is unbeatable. Genesis doesn't replace your team's judgment — it gives them better information to judge with.
Prove Before Promise
We don't sell promises of future value. We demonstrate current intelligence and let you decide if it's worth more. This package is the proof. The pilot is the verification. Payment comes only after results.
Partnership Over Transaction
Genesis is structured so that our success depends entirely on your success. We earn when you earn more. That alignment cannot be manufactured through contracts — it has to be built into the model itself.
Ready to Start the Conversation?
One Email. One Meeting. One Decision.
Genesis Strategic Advisory operates as a division of Day 7 Public Benefit Corporation — legally structured to prioritize mutual stakeholder benefit alongside financial returns.
Confidentiality & Data Governance
Genesis takes data governance seriously. Here's how your information is protected throughout the engagement:
Your Data Stays Yours
All intelligence generated during any phase of engagement — from initial analysis through portfolio deployment — belongs exclusively to Sonesta. Genesis retains no proprietary intelligence about your operations after engagement concludes.
No Cross-Client Sharing
Intelligence produced for Sonesta is never shared with other hotel operators. Your competitive advantages, identified opportunities, and strategic intelligence remain exclusively yours. Client firewall is absolute.
Standard NDA Available
A mutual non-disclosure agreement is available before any proprietary operational data is shared. For the initial conversation and package review, no NDA is required — the public-data intelligence in this package demonstrates capability without requiring any confidential information.
"The greatest service I can offer is the same service I rendered tonight — taking everything available and synthesizing it into something that didn't exist before."
— Carter Hill, CEO, Day 7 Public Benefit Corporation