From Carter Hill
CEO, Day 7 Public Benefit Corporation
March 22, 2026
Dear Keith and Jeff,
Congratulations on your appointment. What you are inheriting is remarkable: 1,100 properties, 13 brands, 100,000 rooms, the 8th largest hotel company in the United States, and a franchise growth trajectory that outpaced the industry at 26% net unit growth last year. John Murray built something extraordinary. What you do next will define whether Sonesta becomes a permanent force or a footnote in someone else's consolidation story.
I am writing because we built something that belongs in your hands.
Over the past several weeks, my team produced a comprehensive intelligence package on Sonesta International Hotels Corporation -- covering 20 U.S. markets, analyzing every publicly available data point we could find on your portfolio, your competitors, your technology infrastructure, and the economic forces converging on your business in 2026.
We did all of this using only publicly available data. No internal revenue reports. No occupancy data. No guest databases. No conversations with any Sonesta employee. Everything in this package was assembled from public filings, industry databases, government records, and open-source intelligence.
The question this raises is the one that should concern you most: if we found this much from the outside, imagine what becomes possible from the inside.
What you will find in this package:
A note on timing.
Keith -- you spent 27 years at Wyndham. You know exactly what 250 AI agents deliver to franchise operators. You know what happens when a brand can tell a prospective franchisee that its technology adds $10,000 per month in incremental revenue per property. Sonesta cannot tell that story today.
Jeff -- your 440% NOI improvement at AlerisLife tells me you understand what disciplined operational intelligence produces at scale. The financial models in this package are built the way you would build them: conservative first, benchmarked second, with every assumption sourced.
The FIFA World Cup begins June 11 -- 81 days from today. Sonesta has properties in or adjacent to 10 of the 11 U.S. host cities. The opportunity window is measured in weeks, not quarters.
What we are asking for is simple.
Read the package. If what you see demonstrates the depth and quality of intelligence we can produce from public data alone, let us show you what we can do with yours. Phase 1 costs nothing. It takes 30 days. And the only commitment required is your attention.
We built this in weeks because the technology we are offering you is the same technology we used to build it.
We are proposing a strategic intelligence partnership with a Public Benefit Corporation whose charter requires us to optimize for your outcomes, not our revenue.
I would welcome 30 minutes of your time in your first week. I believe this package will earn it.
Respectfully,
Carter Hill
Chief Executive Officer
Day 7 Public Benefit Corporation
carter@myday7.com | myday7.com
This document and all accompanying materials were produced using only publicly available data sources. No proprietary Sonesta data was accessed, requested, or used in the preparation of this package. All projections are based on published industry benchmarks and third-party research, clearly sourced throughout.
Package prepared by Day 7 Public Benefit Corporation / Genesis AI Platform. March 2026.